About Us
About The Luxury Choice Powder Coating
Founded by Johnathon Lizzi, The Luxury Choice was born from a lifelong passion for automotive customization. Starting at just 13 years old, Johnathon honed his skills in the garage, mastering techniques and perfecting finishes with a relentless focus on quality and innovation.
From humble beginnings to a thriving business, The Luxury Choice has become a trusted name for high-end powder coating — transforming luxury vehicles, motorcycles, architectural pieces, and more with unmatched precision and creativity.
Every project reflects our commitment to detail, durability, and style, ensuring clients receive a finish that turns heads and stands the test of time.
Why Choose Us
Premium craftsmanship, custom options, and a greener process—built to make your project stand out and last.
Superior Durability
Resistant to chipping, fading, and corrosion—built to perform and look flawless for years.
Custom Finishes
A variety of textures, colors, and effects tailored to your exact vision.
Eco-Friendly Process
No harmful solvents and minimal waste—smart for your project and the planet.
Perfect, Every Time
Transform your project with a precise, powder-coated finish that turns heads.
The Luxury Choice — Our Journey
From precision prep to flawless cure, we’ve grown into Central Florida’s destination for premier powder coating—bringing bold black, crisp white, and performance red to everything we touch.
Founded in Winter Garden
We start with wheels, calipers, and restorations—obsessed with clean prep and perfect color.
Prep & Pretreatment Upgrades
Investments in blasting and pretreatment increase adhesion and longevity across projects.
From Performance to Show
Track builds and exotics trust our finishes for durability and show-level aesthetics.
Architectural Metalwork
Gates, railings, and fixtures join the lineup with weather-ready protection.
Pro Series Finishes
High-temp and heavy-duty formulas for demanding environments.
The Luxury Choice, Now
Automotive and architectural clients choose us for flawless, lasting finishes in black, white, and red.
The Luxury Choice Powder Coating Opens Its First Location in Winter Garden
Winter Garden, FL — January 22, 2025
The Luxury Choice Powder Coating is excited to announce the grand opening of its first location in Winter Garden, Florida. Founded by @Jonathan Lizzi, a master craftsman with a true passion for his work, the company specializes in high-end powder coating services for luxury vehicles, custom projects, and any metal restoration or customization needs. Lizzi’s dedication to perfection and creativity ensures every project exceeds expectations, delivering results that are as functional as they are beautiful.
About The Luxury Choice Powder Coating
The Luxury Choice Powder Coating is a premier powder coating company specializing in luxury car finishes and bespoke projects. Founded by Jonathan Lizzi, the company combines technical expertise with an artistic approach to deliver flawless results. Located in Winter Garden, The Luxury Choice is dedicated to helping clients achieve their vision with unmatched craftsmanship and service.
Meet The CEO: Jonathan Lizzi
Turning Passion into Perfection — Jonathan Lizzi’s journey started with a dream to elevate powder coating from a technical service to a form of art. Starting at the age of 13, Lizzi honed his skills and developed a deep passion for the craft, combining technical precision with creative artistry. With years of experience and an eye for detail, he has developed a unique ability to bring his clients’ visions to life.
“I’ve always believed that every detail matters, especially when it comes to luxury cars and custom projects,” says Lizzi. “The opening of The Luxury Choice is the culmination of that belief, and I’m thrilled to share my passion with the Winter Garden community.”
Crafting Excellence for Luxury Cars
Luxury car enthusiasts trust The Luxury Choice for its ability to create stunning, durable finishes that elevate their vehicles to a new level. From bold, eye-catching colors to sleek, understated tones, Lizzi and his team work tirelessly to enhance every detail, ensuring each car reflects the owner’s unique taste and style.
Currently, Lizzi is working on an exclusive project featuring limited-edition tires, with only two sets available in the entire country—showcasing the rarity and craftsmanship of his work. Their expertise goes beyond aesthetics, offering protective coatings that maintain a vehicle’s value for years to come.
Tailored Customization for Every Vision
What sets The Luxury Choice apart is its commitment to personalization. Lizzi thrives on creating custom designs for his luxury clientele, ensuring that every project is a unique masterpiece tailored to the client's vision. Whether it’s powder coating for car wheels, trims, or even architectural accents, Lizzi takes the time to understand each client’s needs and preferences.
“We don’t just deliver a service; we collaborate with our clients to create something truly unique and reflective of their vision,” Lizzi explains.
Rooted in the Winter Garden Community
For Lizzi, opening in Winter Garden is a personal milestone. “This community means so much to me,” he shares. “I wanted to create a space where people can experience someone that appreciates their vision and feels trusted to deliver the best powder coating while supporting a local business that’s invested in the area’s growth and success.”
The Luxury Choice aims to build lasting relationships with clients and community members alike.
Proud Member of the West Orange Chamber of Commerce
The Luxury Choice is deeply rooted in West Orange. As active Chamber members, we support local business growth, partner with community leaders, and uphold the highest standards of craftsmanship and service.
Local Trust & Visibility
Chamber membership strengthens our reputation and keeps us connected to customers and partners right here at home.
Community Involvement
We participate in networking events, initiatives, and programs that give back to West Orange communities.
Higher Standards
Being part of the Chamber reflects our commitment to professionalism, transparency, and long-term relationships.